Wednesday, 5 January 2011
How To Massively Increase Results For Delegates Attending Workshops
A quick rant.
Just done a quick rough and ready survey of some 200 repeat attendees at some recent events I have had the privilege to work on. The key word is ‘repeat’. They attended and then they returned.
And most had paid to attend!
In 80% of cases the Question/Answer discussion went as follows.
Q1: “Why did you attend?"
A: “To find out how to grow the business/sales/profits, new ideas, time out, networking...”
Q2: “Would you attend again?”
Q3: “Did the material/content give you what you wanted/needed (see Q1: tools to grow the business/sales/profits)?”
Q4: “What had to happen for you to get the desired results (see Q1) after the event?”
A: “I had to make some decisions and get on and do stuff.”
Q5: “Did you take the necessary action to implement the actions to get the desired results?”
A: “Um, er, well, we’re just getting around to it but..."
Some feeble series of excuses is presented at this point.
Only some 20% of the entire sample
1) heard the message and
2) understood what had to be done...
I repeat, only 20% WENT AWAY AND IMPLEMENTED THE ACTIONS and got the desired results.
So my frustration:
The materials work and people understand what needs to be done BUT they don’t take the action.
For most, assuming they do want the desired results (see Q1), attending is not enough... writing action plans is not enough... agreeing to report their results to each other is not enough. No, they need more.
If they are serious about wanting the results then they need help with the actions!
The training and business support industries are short-changing their delegates if they are not helping or challenging attendees to transform intentions into actions.