Domino's admit their pizzas are lousy and show how they've sorted it. An intriguing video with a viral/social media campaign running alongside it.
It is a fascinating insight into how they want to be seen.
It is a fascinating gamble as this could blow up in their faces.
It has been filmed like a simple business school case study but they are as naive as they appear to be.
Lots of food for thought!
"Crap value" killed Ratners but that was a slip up. This is an open admission of failure.