Domino's admit their pizzas are lousy and show how they've sorted it. An intriguing video with a viral/social media campaign running alongside it.
It is a fascinating insight into how they want to be seen.
It is a fascinating gamble as this could blow up in their faces.
It has been filmed like a simple business school case study but they are as naive as they appear to be.
Lots of food for thought!
"Crap value" killed Ratners but that was a slip up. This is an open admission of failure.
10 comments:
This seems like a high risk strategy but the positive publicity etc should exceed the negative and it looks like a smart piece of marekting in the highly competitive market place. See, we are talking about it right now.
Don't be fooled by what looks like a low-budget filming. All part of the so-called authentic look. Very smart and to be admired however.
You have to ask "who else would have the guts to pull this one off?"
Only the brave or the stupid.
Wow
That's a turnaround!
They've got b...s, you've got to admit.
ACID TEST
After video, is the acid test
(i) did you want to eat a Domino's Pizza OR
(ii) when you're next in town, AND hungry, AND passing a Domino's Pizza will you go in and BUY one? (to be continued)....
WOW! Great information!
Very insightful article. Thanks.
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The above coment looks like flagrant advertising. No more, no less.
Jerry
Dominos employees charged in youtube fiaco
http://www.youtube.com/watch?v=hYomw1cLA2U
Robert
Classic and then even more classic!
Madge
Ten compelling reasons to put video on your website
September 22, 2010
I believe video makes a website more human, more accessible and more appealing. But then, as I make videos for a living, you'd probably expect me to say that. So I put together my top ten statistics from research findings, mostly from studies carried out in the US. I hope you'll agree that the case for web video is overwhelming!
1. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." (1)
2. 21% of retail web video viewers make a purchase online. (1)
3. 26% of retail web video viewers visit a store. (2)
4. 21% of retail web video viewers request more information. (1)
5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. (3)
6. Well optimised video is fifty-three times more likely than text to appear on the front page of Google. (4)
7. 68% of the top 50 Internet retailers use web video. (5)
8. 71% of Internet users watch video. (1)
9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. (1)
10. 33% of middle managers under 50 view work-related videos every day. (1)
SOURCES:
(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.
(2) BIA/Kelsey User View study data, February 2010, reported by Turnhere.com.
(3) SearchEngineWatch, February 2010.
(4) Forrester Research, January 2010 .
(5 ) Internet Retailer, July 2010.
Tony Coll
Ten compelling reasons to put video on your website
September 22, 2010
I believe video makes a website more human, more accessible and more appealing. But then, as I make videos for a living, you'd probably expect me to say that. So I put together my top ten statistics from research findings, mostly from studies carried out in the US. I hope you'll agree that the case for web video is overwhelming!
1. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." (1)
2. 21% of retail web video viewers make a purchase online. (1)
3. 26% of retail web video viewers visit a store. (2)
4. 21% of retail web video viewers request more information. (1)
5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. (3)
6. Well optimised video is fifty-three times more likely than text to appear on the front page of Google. (4)
7. 68% of the top 50 Internet retailers use web video. (5)
8. 71% of Internet users watch video. (1)
9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. (1)
10. 33% of middle managers under 50 view work-related videos every day. (1)
SOURCES:
(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.
(2) BIA/Kelsey User View study data, February 2010, reported by Turnhere.com.
(3) SearchEngineWatch, February 2010.
(4) Forrester Research, January 2010 .
(5 ) Internet Retailer, July 2010.
Tony Coll
The above coment looks like flagrant advertising. No more, no less.
Jerry
WOW! Great information!
Very insightful article. Thanks.
href="http://www.onlineuniversalwork.com">work online
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