Wednesday, 13 January 2010

Domino's Admit Their Pizzas Are Lousy

Domino's admit their pizzas are lousy and show how they've sorted it. An intriguing video with a viral/social media campaign running alongside it.










It is a fascinating insight into how they want to be seen.


It is a fascinating gamble as this could blow up in their faces.



It has been filmed like a simple business school case study but they are as naive as they appear to be.



Lots of food for thought!


"Crap value" killed Ratners but that was a slip up. This is an open admission of failure.
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