Thursday, 22 October 2009
Punters Deserve Honest Suppliers
Being dishonest must be bad for business in the long run!
This posting could apply to most industries (I suspect) but the following has been brought to my attention this week.
This is not intended as a 'pop' at certain organisations (I will not name them). However, this behaviour is being talked about (good news: "all publicity is good publicity..."?) but not very positively.
One is a well-known company that was caught red-handed, at two events, removing competitors' business cards on the open business card table and replacing them with their own. The then distributed leaflets 'under-cutting' the event organisers. I worry about their ethics (and their ability to deliver real value to clients) when they are so obsessed with 'getting/stealing the business'.
Does this make business sense? Do people trust people that behave in this way?
The other is a curious happening.
OVER-EFFUSIVE MARKETING COPY
Four different 'renowned' people have sent me so-called personal emails about their unique one-off relationship with a guru (four different ones!) who is doing a free, special, unique, exclusive, matchless, rare, once-in-a-lifetime, never-to-be-repeated, special, most important event that I cannot afford to miss.
Again the cries of desperation resound. Surely the punters soon realise that it, the 'event of the year', is not quite so unique. All the usual spiel: "time-sensitive offer, nearly fully booked blah, blah".
Does this make business sense? Do people trust people who behave in this way?
The first tactic is unforgivable. The second gives the tag 'all marketers are liars' a ring of truth and may reflect badly on a whole industry.
Maybe these 'tactics' work when appealing to certain audiences?
My feeling is that the whole persistent 'interruption marketing' piece with endless empty breathless promises has been spotted for what it is. Or maybe I am wrong.