Tuesday, 22 September 2009


Consultancy, training and coaching fails on a regular basis. There's nothing wrong with the process - usually it is all good stuff. The problem is with the 'afters'. You should only participate in these activities for what happens afterwards - the change in behaviour or the results. The context here is the business.

Most interventions are all about the process and not about the results. And that's why they fail.

The key issue is around accountability. If you (as client) are not accountable, if you do not have to report back the results then the whole intervention process will probably collapse.

At the Directors' Centre, the accountability issue is pushed because the consultants know that without accountability then the client can avoid the 'action' piece. Not enough consultants, trainers, coaches, mentors, accountants etc make their clients accountable to them for results.

And so the client doesn't get the desired results. That's pretty poor!

Paul and the team in our consultancy group seem to have cracked the accountability conundrum. The result: clients have to deliver; they get results; everyone is happy.

The Directors' Centre - management consultancy (with accountability) for growing businesses
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