What is Marketing? (again)

What is marketing?

Jack Trout to the rescue again. This is sweet!

"1.Have a simple idea that separates you from the competition
2.Have the credentials/product that makes the concept real/believable
3.Build a programme to make your customers/prospects aware of this difference.”

RELEVANT LINKS
Bright Marketing - book
Let's Talk... Bright Marketing - free seminars with Robert Craven in October
Jack Trout - his website