Friday, 15 August 2008

Cutting Prices

We always have a wonderful debate at the Let’s Talk… More Profit event about the pros and cons of putting up (or putting down prices).

My view: put prices up, lose the pondlife and work less.

Michael Porter on the subject:
“Cutting prices is usually insanity if the competition can go as low as you can”

(He looks a bit insane in his photo!!)


RELEVANT LINKS
Let’s Talk… More Profit - events: new schedule out now
Masterclass Forum - spend a day with me and six other businesses...
Michael Porter - his website
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