Monday, 24 December 2007

FOCUS!

With the New Year upon us it is time to FOCUS. Here we have two recent articles on this very subject!

Time to Focus on Brighter Marketing - If you want to succeed, you've got to be smart in today's competitive age. That means not just being better than the rest - but also being different (Better Business, December 2007/January 2008).

Get Your Focus Right - Businesses had better watch out. Customers do not feel in charge and they do not feel delighted, despite what the rhetoric might say (Better Business, November 2007).



RELEVANT POSTS
Time to Focus on Brighter Marketing - Better Business, December 2007/January 2008.
Get Your Focus Right - Better Business, November 2007.

Also...
How Good Is Your Marketing? - Forget your marketing expenditure for a minute - its all about delivering... (Growing Business Mag, Sept 2007).

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