Customer Is King: How to Exceed Their Expectations
(Virgin Business Guides) [Kindle Edition]
STOP PRESS - new 'updated' edition just out - this week...
What happens to your customers when you do business with them?
Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.
Practical and packed full of easy-to-understand advice, you'll find:
- checklists and worksheets
- case studies of real businesses
- frequently asked questions
Sir Richard Branson says:
"In Customer is King, Robert Craven says that 'your whole business hinges on what your customer gets from you'.
I agree wholeheartedly.
Customers and customer service have long been essential to Virgin - from customers to customers who have been with us for years - but, as every business should, we want to build on that.
Whatever our official job titles, we work in customer service."
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