The dumb question most people say 'yes' to is:
"Would you like to increase your sales and profit?"; And, the question most people nod their heads to is: "Are you great at delivering your service but less sure about how to attract more clients?" If you want your business to succeed, then you need to know why people should buy from you when they can buy from the competition. Answer this question with confidence and you will be able to grow your service firm. It will become almost inevitable. You need to find out the tools and techniques that you need to transform your often flaky, dream-like plans into actions and measurable, tangible results (= profit).
For instance, do you know how to:
Stop working too hard for too little reward. Start making your service business work for you. Can this be done? Yes. Is it just marketing hype? No. Why are you not getting the results that you want? I'll give you a clue.
Take a look in the mirror!
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Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Wednesday, 4 September 2013
Would You Like To Increase Your Sales And Profit?
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