An article worth reading is... Death of the Sales Funnel as we know it
- Buyers don’t follow a linear path
- Distraction is the number 1 barrier to sale
- Tracking is flawed at best
- Reporting is abysmal
- Should the sales funnel be transformed to a neural network?
so maybe we need to think more about...The Customer Decision Journey (see www.mckinsey.com)
See also The Consumer Decision Journey and Aligning with the Consumer Decision Journey