Thursday, 28 February 2013

The Entrepreneur's One-Day MBA

The Entrepreneur's One-Day MBA 

- pre-launch notification

“Everything you wanted to know about growing a business...
 but you were afraid to ask!”

Like a double-espresso of business tools, the day is practical and action-focused. Take away tools to implement in your own business. Tools that work!

The programme will help you to:
  • Understand key tools and techniques of business growth and entrepreneurship
  • Apply some of the ‘best of’ systems and processes
  • See how to make the individual pieces of the business jigsaw puzzle fit together
  • Decide how to implement and deliver your growth plans.

Entrepreneurs often ask themselves, "Do I need an MBA?"  A better question might be...
“What business tools, tips and techniques do I need
to run a more successful business?” 

What is the Entrepreneur's One-Day MBA?

  • This programme is the result of running and working with businesses for over 30 years, from both sides of the business school fence. 
  • It is a compilation of what actually works, using the best and most appropriate tools to help you grow your business.

A One-Day MBA?

A one-day programme will never be a substitute for a full-blown in-depth 12-month course. We never would pretend it does. We could not and would not claim that we  “deliver a 5 Star MBA at a fraction of the cost”. We'd get sued!  


No, it is not an MBA (a Masters in Business Administration). It is a "One-Day MBA" by which we mean a one-day crash course. 

In the same way that an MBA course is designed "to introduce students to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc." so we look at the essential basics, but for entrepreneurs.

Some delegates will realise that what they actually want to do as a result of attending is to go on and study a full-blown MBA.

So, what do you get?

This day will give you the actual toolkit that you need… for your business. This is a no–nonsense programme which literally cuts to the chase and gives you a review of the key concepts and tools that entrepreneurs and ambitious owner-managers need to have at their fingertips…

The day is intense and informative, relevant and focused, short but sweet!

Who delivers it?

The programme is delivered by Robert Craven (‘the entrepreneurship guru’ The FT), author of five best-selling business books including: Kick-Start Your Business, Bright Marketing and Grow Your Service Firm.

Robert has worked both sides of the business school fence. He has a Warwick MBA and was Director of Consulting and Training at its renowned SME Centre, designing/running their Business Growth programmes. He is visiting professor and guest lecturer at Toulouse, Cranfield and other business schools.

What Others Say...

 "…one of Warwick Business School's most highly regarded presenters. His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting."- Professor David Storey, Warwick Business School

“Robert Craven says that ‘your whole business hinges on what your customer gets from you’. I wholeheartedly agree."
- Sir Richard Branson
You can see more testimonials and videos here

Who should attend?

This programme is ideal for entrepreneurs and business owners who have:

  • wondered what is so special about the MBA... or 
  • what the secret of business success is… 
It is also a brilliant crash course for any consultant who wants access to the tools and tips of successful business growth. 

Finally, the programme acts as a springboard for anyone thinking of doing a business school MBA.

The programme includes:

  • The Obsessions of the Successful
  • The Strategy Process: Where are we now? Where are we going? How are we going to get there?
  • The Numbers: Cash flow, financial reporting and analysis
  • Bright Marketing: more… better . more profitable.. customers
  • Business Planning and Development
  • The Board Process that works
  • Leadership, influence and you
  • Decisions, Actions, Results -  making it happen.

Where, when, how much?

The programme will run on Wednesday 1st May, 2013, 09:00-17:00 at a central London venue.

£395 + VAT standard delegate price
£295 + VAT discounted Directors' Centre Business Club member price.

Fees include all refreshments, a light lunch, training materials and access to relevant online videos and articles.

More information

For further information and booking forms, contact Tricia Yockney at the Directors' Centre on 01225 851044 or email 


Tickets for the worshop are now available at

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