Monday, 9 August 2010

How To Keep Customers For Life

Any initiative to put the 'customers first' must be underpinned by the following assumptions:

  1. Reward them – make it feel good to do business with you; let them know what great service they are getting

  2. Forget about selling – people love to buy; they hate to be sold at!

  3. People only buy good feelings and solutions to problems

  4. Keep asking: "What's the unmet need?", "How are we doing?", "How can we do better?".
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