Humans Need Not Apply

Humans Need Not Apply is a 2014 short internet documentary film, directed, produced, written, and edited by CGP Grey. 

The film focuses on the future of the integration of automation into economics, as well as the worldwide workforce. Grey released the film online through YouTube.

This video is really thought-provoking about the future of work, Not for future generations but for the younger generation. it asks some tough questions. It is compelling viewing.

Bruce Kasanoff of Forbes commented that the video was "sobering," and "suggests, in a convincing fashion, that many human jobs will disappear over the coming years, because automation will do them faster, better, and cheaper."

Will our jobs disappear?

Great British Entrepreneur's Handbook 2015

Delighted that I am a featured contributor in the brand new Great British Entrepreneur's Handbook 2015 - It is currently available as a print edition (£12.99) or on Kindle (free) from Amazon.

My chapter is entitled "The Changing Needs of Those in the Middle". It seems to have ruffled a few feathers!!! It starts:

The business development needs of small and large businesses seem to be catered for by coaches and big-ticket consultancies respectively. However, the market is failing to satisfy the needs of the directors of medium-sized businesses. 

This is a failure in terms of 

1) not giving clients what they really want and need, and 

2) missing opportunities to deliver consultancy that adds true value to the businesses of clients. 

What’s available to help the growing business is limited and inappropriate for the real needs of the client. Recent surveys and reports confirm that consulting firms and the business support industry as a whole are failing to deliver what growing entrepreneurial businesses really need...

Here is the blurb for the book:

The Great British Entrepreneur's Handbook 2015 shares the secrets of experienced entrepreneurs on everything from how to tell your business' story compellingly to the secrets of growing a business to the next level. With wit and wisdom, the personalities behind some of the leading firms and bestselling business books of today guide budding entrepreneurs through all the highs and lows of what it takes to be a business success.

Check out  the brand new Great British Entrepreneur's Handbook 2015 - It is currently available as a print edition (£12.99) on Kindle (free) from Amazon.

Simon Sinek: Start With Why

I implore that you watch the video above. Then the brief notes below will make sense.

According to Sinek, the fundamental difference between the "Apples" of the world and everyone else is that they start with "why." 

Sinek has developed what he calls the "Golden Circle," 

1. Why - the core belief of the business. It's why the business exists.
2. How - how the business fulfills that core belief.
3. What - what the company does to fulfill that core belief.

Sinek found that most companies do their marketing backwards. They start with their "what" and then move to "how" they do it. 

See more at startwithwhy

Metro recognises our fave brands: Madecasse and Bighams

Always delighted to see our favourite brands in the news.

Yesterday we saw not one but two of our fave businesses side by side in the London Metro.

Well done to the Metro for recognising truly great independently-run businesses. Businesses that I am proud to be associated with.

www.madecasse.com

www.bighams.com