Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Sunday, 29 June 2014
I don't like Customer Service...
"We should celebrate how grumpy we are in the UK!"
Jack Whitehall - Live at the Apollo - British/American customer service
Friday, 27 June 2014
Mind the Gap: Service Delivery Myopia
I have been asked to gather examples of my recent study, 'Mind the Gap'. Certain individuals have seen fit to 'borrow' and misrepresent the findings (text and graphs).
Twelve years of polls and surveys (the ‘Mind The Gap’ research, 2014) revealed that there is a significant gap between what companies believe they deliver, and what customers believe they receive. This is referred to as the service delivery gap or service delivery myopia.
You can see the original work at the following places:
- Mind the Gap - What companies are missing... the service delivery gap (Robert Craven Blog)
- The Service Delivery Gap You Are Missing (LinkedIn)
- MIND THE GAP – What companies are missing and what to do about it (Directors' Centre Business Club)
You can download the full pdf here
Robert Craven
The Directors’ Centre Ltd ©2014
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