Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Tuesday, 29 April 2014
Tuesday, 15 April 2014
Thursday, 10 April 2014
#Troubleshooter for Hire!
The original Troubleshooter
TV programme with the delightful Sir John Harvey-Jones had a great formula: an
experienced business leader visits and advises small and often struggling UK
businesses. It made business management a popular discussion subject. Using a reality
TV format it led the way for future TV series such as The Apprentice and Dragons’
Den.
The programme follows a great format. Present the people,
the business and the issues. Introduce the business expert and watch how his attempts to improve the business performance pan out. I have met several of the
Troubleshooter ‘victims’ and you get an insight into business process and the
filming process.
Harvey-Jones was not, and is not, the only business troubleshooter.
Some time ago, Cranfield School of Management’s Colin Barrow said that I, Robert
Craven am “the closest thing that growing businesses have to a modern-day John
Harvey-Jones."
JHJ was one of a kind and I was hugely flattered to be compared
with him!
I have worked with the likes of Barclays and BlackBerry and
been asked to help businesses everywhere from Tehran and Zambia to Cyprus and
Russia.
Whether on TV or in someone’s business, the troubleshooter
role is the same. It is about asking the fundamental questions: “Where are you
now, where are you going, how are you going to get there? What are the key issues
in the industry, the marketplace and for your competitors?” The cunning bit is
coming up with workable solutions that are appropriate for the business and its
owners.
Well, both troubleshooters are back. There is a new TV
series (with Digby Jones) and I am back in the SouthWest ready to help local businesses. I am
offering to work with local businesses in clinics and healthchecks to identify
key issues and how they can be solved.
To find out more about my Troubleshooter services, contact rc@directorscentre.com 01225 851044 www.robert-craven.com
To find out more about the BBC New Troubleshooter programme go to the BBC website
Image linked from http://ichef.bbci.co.uk/images/ic/272x153/p01wmj9b.jpg
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