No Website... No Worries - living in a post-web world...

 

Ideas triangulate - they converge from different places so I am wondering/pondering/considering... Is the corporate website dead?

My thinking is simple.

1) Websites feel static, tired, out-of-date

2) Like corporate ads, people don't trust then as much as they do trust word-of-mouth

3) To find out what XYZ Co does/thinks/says and what others think about my XYZ Co, most people will google me and see what they get.

4) Whenever I have a new potential client or partner I ask Twitter and G+ LinkedIn if anyone knows the business and what they think/feel/know/say...

So is the corporate website redundant apart from being what people expect you to have?

The old corporate website is dead! Long live the new corporate website (whatever it is)!

FRIENDS IN THE NEWS

A quick look at the internet and we keep catching articles and reports about our friends and clients. So in no particular order we have come across the following...

Madecasse - Named one of the 50 Most Innovative Companies in the World for "building a chocolate company in one of the poorest countries in the world."

March, 2011 - 50 Most Innovative Companies

 

Source Supplies - Winner of Taste of Surrey Entrepreneur of the Year award

Hobbs House Bakery/Fabulous Baker Boys - get own series on Channel 4 TV

Valentine's Day Pie is a Load of Old Bull Bighams in the Sun newspaper: aphrodisiac pie made with Bull's testicles.

All worth checking out.

RC

Award-Winning Bog Rolls With Attitude (and profit)

I wrote this cameo of Ollie and Dave's Source Supplies and they went and won the the award for Business of The Year at The Toast Of Surrey  


Everyone loves a story about the underdog; it is part of the whole small business and entrepreneurship ethos. The stereotypical Branson-esque story goes: find a dull industry and go in and shake it up by delivering a service that the customers want. Branson has done it in air and rail travel. More modestly, enter Ollie Rastall and David Piper at Source Supplies.

Rastall and Piper have quite literally attacked the cleaning supplies industry. They sell the stuff that every place needs: toilet paper, cleaning chemicals "for all your washroom and janitorial requirements". Sounds dull to me but as the saying goes, "where there's muck there's brass".

In their own way, Rastall and Piper have grabbed this industry by the throat. Competing head-on with well-established national and regional players they have put the fun into the industry. Their website is light, bright and breezy: the guys are passionate about the business. More importantly, they are passionate about blowing away their customers with what can only be described as legendary or remarkable service. By that I mean service worth remarking about.

Taking a leaf out of the books of well-known entrepreneurs who have put the fun into a tired industry and adding a bit of craziness to boot, they remind me of a combination of Innocent, Ben and Jerry's, and Branson.

Nice guys, Nice business.

With rapid growth over the past two years, how have David and his team achieved this "zero to hero" story. Dave says that they have been "capitalising on the lack of flexibility and customer service that the larger, national competitors offer". How long will that last?

The easy bit is sourcing what are essentially stock goods but their difference does appear to be in the service. In what is a highly price-sensitive industry, the boys insist on delivery with a big, big smile. And on time (or early). And with the actual things you ordered. And cup cakes. And chocolate brownies. And a Christmas party. And a barbeque. These are not gimmicks but a way of separating themselves from the competition. Neat.

With a small team of drivers who are trained to deliver not just cleaning supplies but a fantastic customer experience, David stands by the small business mentality "so many small companies model themselves on the larger businesses. There is a gap in the market for suppliers to be much more attentive when it comes to customer service". I think everyone could learn a thing or two from these guys who are not just talking the talk.

Watch this space!



In fact watch the guys at 2:17 mins on the video...