Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Wednesday, 22 June 2011

Making Banks and Bankers Better

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Here's an interview with Rob Brown - Rob B interviewing Robert C - asking my opinion on how banks could do better . LISTEN HERE or view ...
6 comments:
Thursday, 9 June 2011

Is Twitter For Losers?

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Have re-issued this article (by request) as SYB Magazine link isn't always working IS TWITTER FOR LOSERS? In the new era of social...
24 comments:
Friday, 3 June 2011

Boiling Frogs - not just the one interpretation!

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Boiling frogs - my interpretation has always been that frogs die in water that slowly heats up because they don't notice the imperc...
3 comments:
Monday, 23 May 2011

Where are the Delighted Customers?

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QUESTION If every company wants to delight its customers, then how come we don't spend most of our ‘customer days’ delighted? T...
5 comments:
Saturday, 14 May 2011

You're Taking The S.M.E.

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Received over 21,000 hits for the posting entitled "I AM NOT AN SME, YOU PATRONISING ***!" on BusinessZone - Big business and...
40 comments:
Monday, 9 May 2011

Customer Service Readings - part two

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Some more customer service blogs... National Customer Service Week – Lousy hotels - When will I learn? Naming and Shaming... – The Roy...
2 comments:
Friday, 6 May 2011

Customer Service Readings - part one

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A selection of Customer Service blogs and articles Customer Service - Back To Basics - how to decrease costs by 10% Ritz-Carlton U...
8 comments:
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