Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Saturday, 22 November 2014

Humans Need Not Apply

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Humans Need Not Apply  is a 2014 short internet documentary film, directed, produced, written, and edited by CGP Grey.   The film focus...
Thursday, 20 November 2014

Great British Entrepreneur's Handbook 2015

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Delighted that I am a featured contributor in the brand new  Great British Entrepreneur's Handbook 2015 - It is currently availabl...
Monday, 10 November 2014

Simon Sinek: Start With Why

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I implore that you watch the video above. Then the brief notes below will make sense. According to Sinek, the fundamental difference ...
Wednesday, 5 November 2014

Metro recognises our fave brands: Madecasse and Bighams

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Always delighted to see our favourite brands in the news. Yesterday we saw not one but two of our fave businesses side by side in the L...
Thursday, 9 October 2014

The Strategy Workout - Get What You Want... out of your business

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Robert Craven introduces The Strategy Workout. "Robert and his colleagues at The Directors' Centre work with ambitious dir...
Tuesday, 30 September 2014

Why consulting firms are failing medium-sized businesses

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Here is the Executive Summary from this month's White Paper,  'Why consulting firms are failing medium-sized businesses'. ...
Tuesday, 23 September 2014

How to Win Business awards

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Robert Craven shares his insights on making your awards application stand out from the crowd. Over the past few years I have been a jud...
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