Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Monday, 24 March 2014

What To Include In Your Not-To-Do (or To-Don't!) List

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Here are 12 things to include in a  not-to-do list . 1 Don't email first thing or last thing each day Don't email before 1...
Sunday, 23 March 2014

Nuevos secretos de la venta: Como conseguir que le compren a usted antes que a su competencia

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  Esta guía de negocios valiosa ayuda a los dueños y directores de empresas pequeñas entender y utilizar el poder del marketing y prove...
Monday, 24 February 2014

Business Finance Bulletin #16: Robert Craven on Strategy & Finance

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"In this week's Business Finance Bulletin Rob Warlow chats with entrepreneurship guru Robert Craven on the key aspects of ...
Thursday, 20 February 2014

Why the Professional Service Firm Blocks Its Own Growth

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If it wasn’t true you would think that someone had made it up.   However, the story I am going to tell you gets recounted to me...
Saturday, 15 February 2014

More Profit for Hotel and Catering Businesses

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Traditional marketing techniques deliver ever-decreasing results. It's time for a review of how to connect and reach customers, say...
Friday, 14 February 2014

The Lost Redundancy Package

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Jack and Jill (names changed to protect the innocent) took their respective redundancy packages and set aside the sum of £100,000 to ...
Monday, 10 February 2014

How Growing Businesses Blow Themselves Apart

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Logically there are some key things that have to be going on to qualify as a growing business. Unfortunately not all of these pull in...
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