Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Thursday, 1 August 2013

Board Room Briefing: Training Needs of Growing Businesses

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Board Room Briefing: Training Needs of Growing Businesses Everything has changed, but nothing has changed... We live in a different w...
Tuesday, 30 July 2013

Death of the Sales Funnel

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An article worth reading is... Death of the Sales Funnel as we know it   In summary, Buyers don’t follow  a linear path Distraction is ...
Friday, 26 July 2013

How To Avoid Going Bust In 2013!

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So what can we learn from what is going on around us? Too many  businesses suffer from five-year-old-itis. Businesses keep on runn...
Tuesday, 23 July 2013

Marketing is b*******!

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ROBERT CRAVEN takes a swipe at modern marketing and argues for a return to basics  Stood in front of the esteemed audience of worthy m...
Friday, 19 July 2013

Customer Is King - revisited

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I am just revisiting my book Customer is King - how to exceed customer expectations . Written in 2001, published in 2002, several th...
Tuesday, 9 July 2013

Capturing Great Feedback and Testimonials

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Earlier posts talk about the need to gather and share great testimonials and reviews that you get for you and for your work: Testimoni...
Saturday, 29 June 2013

The Shortest (and Best) Book on Self-Development and Self-Help

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After the success of  The Shortest (and Best) Book on Business , I now bring you  The Shortest (and Best) Book on Self-Development ...
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About Robert Craven

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