Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Monday, 29 April 2013

Can Someone Else Do Your Social Media For You?

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CAN SOMEONE ELSE DO YOUR SOCIAL MEDIA FOR YOU?   Social Media seems to be a real can of worms for many. I made my position pretty cl...
Saturday, 20 April 2013

Surf’s Up – The Surfer’s Guide To Management

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Surf’s Up – The Surfer’s Guide To Management Surfers come in all shapes and sizes but the really good ones are “obsessive”. ...
Friday, 19 April 2013

Carpe Diem! Seize The Day!

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I am not one for Latin - the late Nick Earle gave up on me when I was about thirteen, and who can blame him.   But, despite my appalli...
Thursday, 18 April 2013

Chipped Plate Sells for £567,000

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An Italian pottery plate, which was chipped, sold for £567,000 at the Charterhouse two day February auction in Sherborne, Dorset. “It was al...
Friday, 12 April 2013

That Four in the Morning Conversation

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That Four in the Morning Conversation Anyone who has run their own business has had that ”four in the morning… couldn’t sleep so ...
Tuesday, 9 April 2013

Three Little Words That Will Change Your Life (and they’re not “I Love You”)

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Three Little Words That Will Change Your Life (and they’re not “I Love You”) Sometimes I am given an hour or so to explain my poin...
Monday, 8 April 2013

Don Draper on Business, Marketing and Sales

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"What would Don Draper do?" - what a great question. Although he is clearly an irascible rogue (he lies, he cheats, he leads pe...
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