Bright Marketing

Anyone who has followed me over the last few years will have noticed that each successive book gets shorter and more expensive. Kick-Start ...

"Is Networking The Crack Cocaine Of The Business World?" This was a great title for an article but does it make sense? - Is networ...

David Mitchell on being passionate in marketing is a wonderful three minute video. Very good indeed. A great viral as well...

"Peace at Last". The planes are silent and there is an unerring quiet. Spooky. What a relief. In business we have the constant w...

Row Over Alpaca Farm Plans in today's Bath Chronicle describes what is happening not just in Bath but all over the UK. If planners are ...

Sounds naff but there is an incredible power to creating non-competitive alliances or marketing co-operatives or whatever you want to call t...

We do not say “thank you” enough. Therefore we take people for granted. If people feel taken for granted they become less loyal. Is that wh...