Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Wednesday, 27 January 2010

I Don't Believe You... So I Won't Be Buying...

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Conferences are great places to go to see how others are approaching your marketplace. Last month I attended one such jamboree and was shoc...
12 comments:
Monday, 18 January 2010

A Challenge To The Twitteratti And Networking Junkies

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I have a sneaking suspicion that endless networking (a daily diet of endless breakfasts, lunches, seminars, Ecademy , Twitter and LinkedIn ...
30 comments:
Thursday, 14 January 2010

Are all website developers cowboys?

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Shockingly, over 80% of respondents reported a ‘poor’ or ‘very poor’ experience of working with a website developer or designe...
27 comments:
Wednesday, 13 January 2010

Domino's Admit Their Pizzas Are Lousy

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Domino's admit their pizzas are lousy and show how they've sorted it. An intriguing video with a viral/social media campaign runni...
10 comments:
Monday, 11 January 2010

Poor Dennis - A Story...

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In our attempts to be polite, everything recession-oriented has the strapline 'survive and thrive'. My book, workshops run by accoun...
10 comments:
Thursday, 7 January 2010

"Can't Sell, Won't Sell" - I am talking to you!

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Business Zone ranked the following article at Number Eight in their Articles of 2009! With so much mediocrity about, you can stand out i...
13 comments:
Sunday, 3 January 2010

Top 10 Online Marketing Campaigns

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From today's Independent On Sunday The Top Ten Online Marketing Campaigns: 2000 - 2009 1. 2006: Eepybird.com - Mentos and Diet Cok...
3 comments:
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