Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Tuesday, 31 March 2009

Recession Tips (from Colin Mills)

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A useful set of Recession Tips comes from Colin Mills at The FD Centre . Many of our clients at the Directors' Centre do not have thei...
Monday, 30 March 2009

The Great Facebook Experiment

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Our time is up. One month on I said I would get back to you with the results. "WHY DID RC LOOK AT FACEBOOK...? There are a few answers...
28 comments:
Thursday, 26 March 2009

Stop Being So Boring! Boring! Boring! - Now!"

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Sorry about this rant but... "YOU AND YOUR PRODUCT ARE SO RUN-OF-THE-MILL, MEDIOCRE, AVERAGE, DULL AND BORING. YOU ARE A FOLLOWER, A LA...
8 comments:
Friday, 20 March 2009

The Ultimate Celebrity Endorsement - FREE - BlackBerry : how the time have changed

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I spoke last week at the Telegraph Business Club/Business Scene London Connections event at the Royal Lancaster Hotel. One of the event s...
1 comment:
Monday, 16 March 2009

Price Optimise for Your Best Customers

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According to Pennsylvania State University management science professor Gary Lilien... "Most businesses depend on three basic groups of...
Saturday, 14 March 2009

Pricing and Negotiation in a Recession tactic #2) Reduce cost to yourself and #3)

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Sometimes Tactic 1, increasing Return on Investment doesn't work ( previous blog entry ); clients can't see the benefit (slightly m...
Thursday, 12 March 2009

Pricing and Negotiation in a Recession Tactic #1 Added Value

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If you are trying to put prices up (and it is a recession) then here's a method to follow. Tactic #1) Negotiate on 'value added'...
4 comments:
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