Bright Marketing

Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)

Thursday, 27 December 2007

Simplifying Business Support - a humbug/cynic's view

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Call me cynical, but isn't it strange that the Government releases its response to the 'Simplifying Business Support' consultati...

Fifteen Ways To Raise A Million

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Business XL Magazine has a great article named ‘Fifteen Ways To Raise A Million’ by Marc Barber. And here’s the list – it’s all stuff we kn...
Monday, 24 December 2007

FOCUS!

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With the New Year upon us it is time to FOCUS. Here we have two recent articles on this very subject! Time to Focus on Brighter Marketing -...
1 comment:
Sunday, 23 December 2007

How To Energise Your Business In 2008

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2008 is already here! Start your Business has just published this article which seems like a pretty good place to start - How to energise yo...
1 comment:
Saturday, 22 December 2007

Audio Logo, Elevator Pitch and so forth

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Here’s a quickie – a new article of mine in 'Start Your Business' Magazine – just 200 words – How To Write An Elevator Pitch - it i...
4 comments:
Monday, 17 December 2007

The Law Of Diminishing Customer returns

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In Wikipedia diminishing returns is also called diminishing marginal returns or the law of diminishing returns. When applied to marketing a...
2 comments:
Saturday, 8 December 2007

Green Is The New Black - Tara Struk

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An article by Tara Struk for Investopedia, Green Is The New Black , concludes: "1 As consumer attention begins to shift more toward env...
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