tag:blogger.com,1999:blog-313427840293019864.post322189696429624659..comments2023-10-09T11:08:03.947+01:00Comments on Bright Marketing: Thought Piece: Consultancy in a RecessionAnonymoushttp://www.blogger.com/profile/04641628859399373785noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-313427840293019864.post-56505871166359791692011-04-14T07:39:31.113+01:002011-04-14T07:39:31.113+01:00The difference between entrepreneurs and most cons...The difference between entrepreneurs and most consultants: http://su.pr/62mBHwRobert Cravenhttp://www.robert-craven.comnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-71038796692476519072011-03-10T10:04:56.212+00:002011-03-10T10:04:56.212+00:00We are an accounting practice and have changed fro...We are an accounting practice and have changed from charging by the hour to to charging a fixed price. (Robert's advice.) As he predicted, we work harder to be more effective/efficient and the client demands as much as possible. There is a caveat about charging for extras and additonals so everyone wins. As the client becomes more demanding so he/she also becomes more 'dependent' on our service. <br><br>Simon C<br>AccountantAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-91495071359165147692011-03-10T10:04:55.971+00:002011-03-10T10:04:55.971+00:00Most cons are doomedJonathanMost cons are doomed<br><br>JonathanAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-55702053663836201732011-02-07T17:47:28.241+00:002011-02-07T17:47:28.241+00:00Most cons are doomed
JonathanMost cons are doomed<br /><br />JonathanAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-44760489201315145012009-08-14T22:22:47.082+01:002009-08-14T22:22:47.082+01:00Our experience is that clients want results-driven...Our experience is that clients want results-driven activities now. As a web design/marketing company we find that clients are finally focussing on results and not just make-overs. At last we can have a sensible conversation with them and talk ROI (Return on Investment) and not jus pretty pictures and logos.<br /><br />Tim CAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-19684138129221211502009-07-23T21:16:44.828+01:002009-07-23T21:16:44.828+01:00Nice video. Only just spotted it. Shame about the ...Nice video. Only just spotted it. Shame about the eyes. <br /><br />BonnieAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-75524491861368307922009-07-16T18:46:30.512+01:002009-07-16T18:46:30.512+01:00We are an accounting practice and have changed fro...We are an accounting practice and have changed from charging by the hour to to charging a fixed price. (Robert's advice.) As he predicted, we work harder to be more effective/efficient and the client demands as much as possible. There is a caveat about charging for extras and additonals so everyone wins. As the client becomes more demanding so he/she also becomes more 'dependent' on our service. <br /><br />Simon C<br />AccountantAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-78088644696700358712009-07-16T11:38:07.511+01:002009-07-16T11:38:07.511+01:00It's also important that you set and discuss y...It's also important that you set and discuss your fees with the Client in the right way.<br /><br />The Client will want a quick fix, as Jim points out, but if the Consultant is charging by the hour, they will want a slow fix. This is a conflict of interest, i.e. it is not Win-Win.<br /><br />However, if you help the Client articulate the full value of having their problem solved, and then set your fees accordingly, on a fixed fee for a fixed result basis (having already determined that this is profitable for you), then you achieve Win-Win!<br /><br />For the Client, Win-Win is a bargain investment for a huge value return, and for the Consultant it is a highly profitable reward for their efforts.<br /><br />If you don't get this, you need to find out more about Pricing By Value, otherwise known as Value-Based Pricing.<br /><br />I know it works for me!<br /><br />DavidDavid Winchhttps://www.blogger.com/profile/17726764797392770670noreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-62822040417101018442009-07-13T18:05:50.291+01:002009-07-13T18:05:50.291+01:00I recognise that you work with 1m+ t/o business. W...I recognise that you work with 1m+ t/o business. While we have struggled to attract their attention you clearly talk their language and hence you do so well.<br /><br />Our experience in Business-Link-land is that many (smaller) businesses are at a loss as to what to do or how or when.<br /><br />Enquiries have rocketed but for most of these businesses it is too little too late when they come to us.<br /><br />It is a failing of the industry that we have not captured the imagination or confidence of our client-base.<br /><br />Our larger clients (1m + t/o) are a different kettle of fish. More professional in their approach to almost every aspect of their business, these people have been more realistic and more strategic in their outlook and less likely to come a cropper. Having said that we have found that they have a real demand for fast action and quick turnaround. <br /><br />It is shame we cannot always respond accordingly.<br /><br />Jim<br />BLAnonymousnoreply@blogger.com