tag:blogger.com,1999:blog-313427840293019864.post2810376405569402194..comments2023-10-09T11:08:03.947+01:00Comments on Bright Marketing: It is not about the price - how do you create value?Anonymoushttp://www.blogger.com/profile/04641628859399373785noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-313427840293019864.post-28739083887587704172011-05-09T09:19:10.815+01:002011-05-09T09:19:10.815+01:00How much!! Do you have Pricing Problems? - Liz Spe...How much!! Do you have Pricing Problems? - Liz SpencerRobert CravenNRG Area Director London ...www.lizspencer.co.uk/2009/11/​pricing-problemsTomnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-47462200686415586272011-03-10T10:07:09.833+00:002011-03-10T10:07:09.833+00:00All is fair in love and war etc. Maybe you have th...All is fair in love and war etc. Maybe you have the wrong shop at the wrong time in the wrong place?<br><br>TomoTomonoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-41404800533912494502011-03-10T10:07:09.589+00:002011-03-10T10:07:09.589+00:00Value is in the mind of the customer! Figure out w...Value is in the mind of the customer! Figure out what they want.<br><br>TomTom Pnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-61138959436108585402011-03-10T10:07:09.339+00:002011-03-10T10:07:09.339+00:00sell what people wantsell what people wantJimmynoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-63375749507891238672010-11-18T23:57:13.481+00:002010-11-18T23:57:13.481+00:00sell what people wantsell what people wantJimmynoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-24086178127159454272010-04-11T09:50:17.250+01:002010-04-11T09:50:17.250+01:00About the shop...
The shops that seem to do well ...About the shop...<br /><br />The shops that seem to do well here are the posh ones. Newsagents etc is murder cos you can't compete with the bigger chains who always get stuff cheaper and can sell it cheaper. But the jewelry shops and fancy clothes shops and stuff charge whatever they want. They may sell less but when they make a sale they do fine. You have to sell a lot of Mars bars to make a living. Maybe I am in the wrong business.Simon for TQnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-30154382824244378262010-04-10T13:29:00.102+01:002010-04-10T13:29:00.102+01:00David
An intereting interpretation.
All that is ...David<br /><br />An intereting interpretation.<br /><br />All that is being said is that people buy BENEFITS so make sure that you understand what the benefits are from the point of view of the customer. Yes, value can be real or perceived but you need to work on presenting it properly.<br /><br />No need to disagree with the man. Seems a bit strong.Pete Wnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-5978896295418203292010-04-10T12:23:00.346+01:002010-04-10T12:23:00.346+01:00Robert - I don't disagree with what you say; a...Robert - I don't disagree with what you say; although I think the key is to understand the perception of what is good value in the eyes of the target market and the key drivers for buying decisions.<br /><br />Taking the shop situation, it can also be about the type of merchandise on offer and the shopping experience. The shopping experience will partly be down to the environment of the shop (including attitude of staff), but will also be down to other factors such as the type of neighbouring shops and ease of getting there. The "worse" the shopping experience, the more likely that price will become a key driver for people to buy.<br /><br />Value can be real and perceived. Reputation can be an important factor in buying decisions as it can give kudos and/or a feeling of security which allows prices to be increased - even though there may in reality be more cost effective/ better quality alternatives. <br /><br />What happens when reputations are damaged? Well I've just read an article that said that Toyota have had to use price incentives to maintain market share in the US following their recent problems. It's a bit like the shop example!<br /><br />DavidDavid Lewishttp://www.camroseconsulting.co.uknoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-23978474282930316622010-04-09T11:50:37.709+01:002010-04-09T11:50:37.709+01:00Value is in the mind of the customer! Figure out w...Value is in the mind of the customer! Figure out what they want.<br /><br />TomTom Pnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-32116043803373704282010-03-30T11:36:28.518+01:002010-03-30T11:36:28.518+01:00BLOW THEIR SOCKS OFF WITH YOUR SERVICE
RichardBLOW THEIR SOCKS OFF WITH YOUR SERVICE<br />RichardRichardnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-5415100045140322242010-03-28T07:55:17.460+01:002010-03-28T07:55:17.460+01:00Once you could use the BA vs Ryaniar argument but ...Once you could use the BA vs Ryaniar argument but who would go BA? A reputation is destroyed so quickly.<br /><br />JessieJessnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-69336110558640509062010-03-22T21:29:17.538+00:002010-03-22T21:29:17.538+00:00No it is not about the price. You think it is abo...No it is not about the price. You think it is about the price but you are just failing to find the sweet spot for your customers.<br /><br />Step outside of the situation. You think it is about the rpice but you are wrong. Just like everyone else!<br /><br />Start running a different race. Don't worry about the fish you don't catch.<br /><br />Pete EPeter Enoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-21877361611718428522010-03-22T19:26:27.485+00:002010-03-22T19:26:27.485+00:00Answer from elsewhere on this blog: blow them away...Answer from elsewhere on this blog: blow them away with legendary service!Pete Wnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-40676834422350499042010-03-20T17:54:30.473+00:002010-03-20T17:54:30.473+00:00All is fair in love and war etc. Maybe you have th...All is fair in love and war etc. Maybe you have the wrong shop at the wrong time in the wrong place?<br /><br />TomoTomonoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-62778377648897955722010-03-20T13:07:49.143+00:002010-03-20T13:07:49.143+00:00It is about the price. Try running a shop.It is about the price. Try running a shop.Simon for TQnoreply@blogger.com