tag:blogger.com,1999:blog-313427840293019864.post1752281894228138784..comments2023-10-09T11:08:03.947+01:00Comments on Bright Marketing: Accountants, Ostriches and the InsaneAnonymoushttp://www.blogger.com/profile/04641628859399373785noreply@blogger.comBlogger104125tag:blogger.com,1999:blog-313427840293019864.post-26413319107490793002012-04-03T17:13:21.557+01:002012-04-03T17:13:21.557+01:00Jem
Thanks for thisJem<br />Thanks for thisRobert Cravenhttp://www.robert-craven.comnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-47925594974199153312012-04-03T14:29:38.246+01:002012-04-03T14:29:38.246+01:00I was wondering why they are not interested in get...I was wondering why they are not interested in getting customer.Sound really weird but still you really have a informative article cool.Retu Nummelinhttp://www.administer.fi/noreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-17622807471902562512012-01-08T11:53:21.686+00:002012-01-08T11:53:21.686+00:00I am not sure what they are saying... but I pick u...I am not sure what they are saying... but I pick up that some of these people are not business savvy or not as savvy as one would hope.<br />RCRobert Cravenhttp://www.robert-craven.comnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-22809843411531034362012-01-08T11:22:52.032+00:002012-01-08T11:22:52.032+00:00I love the client comments . They sound exaggerat...I love the client comments . They sound exaggerated but I have heard them said myself. <br />Perhaps I wouldn't have said "Stupid" <br />People are not stupid they just don't always use the words they mean.<br /> I suspect what most of these people mean is" I don't want to waste more money on activities that don;t work".Jackynoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-57473023392521761602011-12-19T10:38:16.007+00:002011-12-19T10:38:16.007+00:00Professional
Accountanting Service and Business Fo...Professional<br />Accountanting Service and Business Formation.Free Business advice,Pay<br />Less TAX consultation.<br /><a href="http://www.callmeboss.co.uk" rel="nofollow">Sheffield Accountant</a>Sheffield Accountanthttp://www.callmeboss.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-9382921133428974162011-12-14T07:41:19.039+00:002011-12-14T07:41:19.039+00:00Thanks for sharing this, accountants are an intere...Thanks for sharing this, accountants are an interesting breed. We like Roberts refreshing honesty. What they really meant was that they hoped we would go away.<br /><a href="http://callmeboss.co.uk/ukbank%20account.html" rel="nofollow">Sheffield Business</a>Sheffield Accountanthttp://www.callmeboss.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-89969711553708145472011-03-31T18:29:56.898+01:002011-03-31T18:29:56.898+01:00You saved yourself with the final words.
StevieYou saved yourself with the final words.<br /><br />StevieSteviePnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-8642626660324703922011-03-31T08:26:17.707+01:002011-03-31T08:26:17.707+01:00Spot on presentation in Nottingham yesterday. Chal...Spot on presentation in Nottingham yesterday. Challenging but very fair. In the privacy of their own homes no-one could deny what you were saying. Well done Barclays for fronting up.Siannoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-11901401855031745792011-03-31T07:21:08.653+01:002011-03-31T07:21:08.653+01:00Five Signs You Need a Marketing Makeover - Susan G...Five Signs You Need a Marketing Makeover - Susan Gunelius - http://www.entrepreneur.com/article/219407Robert Cravenhttp://www.robert-craven.comnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-83341231625564358942011-03-28T19:38:42.042+01:002011-03-28T19:38:42.042+01:00RT @Robert_Craven:Accountants don’t understand mar...RT @Robert_Craven:Accountants don’t understand marketing http://bit.ly/f1KVla -Here's 1 that does now courtesy of PAW!- http://bit.ly/hsI5R6PAWnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-42631560551710348852011-03-27T15:08:37.843+01:002011-03-27T15:08:37.843+01:00Robert Craven interview - Should clients really sa...Robert Craven interview - Should clients really sack their accountants? http://t.co/ZmR7d9EDCBizClubnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-31697773189679712182011-03-27T15:05:50.441+01:002011-03-27T15:05:50.441+01:00RE Telegraph Article
Thank you, James, for publish...RE Telegraph Article<br />Thank you, James, for publishing the article.<br />In such an economy it is so important, as Mr Rowe says, to<br />understand the business and give advice based on a full understanding of the business’ needs. Please read a recent article we have published on our website, which may restore your faith in accountants as marketers - http://bit.ly/eUiPM7.Mandyksw1noreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-34044234577649329852011-03-27T14:59:39.913+01:002011-03-27T14:59:39.913+01:00Finola McManus advises practitioners how to protec...Finola McManus advises practitioners how to protect gross profit margins in a recession http://ow.ly/4mxwtAWnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-77475123928914811432011-03-27T14:25:34.891+01:002011-03-27T14:25:34.891+01:00I fear rthat the people who have kicked off and es...I fear rthat the people who have kicked off and essentially scored own goals. Every industry has above and below average perfrormers (the bell curve). To believe that you are all above makes no sense. (Try talking to any male driver however!) . <br /><br />Most Professional service frims are great at the 'doing' but not so good at the selling/marketing. This is almost a law of business. <br /><br />Your critics only made themselves look foolish.<br /><br />As you say Accountants, Ostriches and the Insane. Game, set and match!Jeremiahnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-86392573640427729152011-03-25T07:00:19.426+00:002011-03-25T07:00:19.426+00:00RT @jamesoll: "Business is bad, so lets cut o...RT @jamesoll: "Business is bad, so lets cut off communicating with our customers." This illogic never ceases to amaze me. http://ow.ly/4jmu3SPnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-32075271212876746262011-03-25T06:58:56.797+00:002011-03-25T06:58:56.797+00:00Accountants not the best advisers on marketing - f...Accountants not the best advisers on marketing - fairly obvious http://t.co/AuOc8TB via @TelegraphBLnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-719338352758248412011-03-25T06:54:26.102+00:002011-03-25T06:54:26.102+00:00Accountants dont understand marketing. @Telgraph. ...Accountants dont understand marketing. @Telgraph. I beg to differ http://ow.ly/4lnPLKSnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-75335482939822202562011-03-25T06:53:22.267+00:002011-03-25T06:53:22.267+00:00If you recognise your Accountant in this article i...If you recognise your Accountant in this article in the Telegraph then you really need to be speaking to us! http://bit.ly/f1KVlaNCAnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-34525459110178483082011-03-25T06:52:47.381+00:002011-03-25T06:52:47.381+00:00and when will accountants start to see marketing a...and when will accountants start to see marketing as an investment which should have an infinite budget so long as it is …http://t.co/CnDPcCdPSnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-23878230425781939542011-03-24T16:40:02.470+00:002011-03-24T16:40:02.470+00:00No need for an apology although one or two account...No need for an apology although one or two accountants do seem to be assuming that I am popping at all accountants as being unprofessional and bad at marketing. Patently this is nonsense. As I say elsewhere, "I love my accountant".Robert Cravenhttp://www.robert-craven.comnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-65550268176712304252011-03-24T16:02:42.823+00:002011-03-24T16:02:42.823+00:00Robert first an apology. My twitter comment “time...Robert first an apology. My twitter comment “time for accountants to fight back” was not meant to be confrontational but a call for my profession to stand up and be counted. There are a number of reasons why the accountancy profession is not respected by businessmen. Partly it is because we do not explain the skills we offer and the difference we can make. For example I just take it for granted that an accountant will advise clients on getting profits out of companies tax efficiently and forget to tell clients how wonderful I am. Also there is a danger I do not speak the language of the client for example the most important aspects of a clients business is sales and marketing and most of my profession do not have training or experience in these areas (and hence they are an irrelevance to the rest of the business community.)Alan Kennedyhttp://www.smithkennedy.co.uknoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-65921494691555476392011-03-24T14:05:05.232+00:002011-03-24T14:05:05.232+00:00The post at
http://www.clearvisionaccountancygroup...The post at<br />http://www.clearvisionaccountancygroup.co.uk/marketing3.html<br />is along the same lines as <br />*Should clients sack their accountants?* Interview with Mark Lee - one random comment becomes an entire theme ... http://bit.ly/gzDabPRobert Cravenhttp://www.robert-craven.comnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-64699137689430650342011-03-24T14:03:54.602+00:002011-03-24T14:03:54.602+00:00Mark, Thanks for your comments. Your view as someo...Mark, Thanks for your comments. Your view as someone who helps people to sell to accountants (a training programme) is very valuable.<br />RCRobert Cravenhttp://www.robert-craven.comnoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-42226560679490638742011-03-24T11:07:28.773+00:002011-03-24T11:07:28.773+00:00Eh? The 'sheer number' is actually very lo...Eh? The 'sheer number' is actually very low and most try it for a short time and then give up. I'cve been tracking UK accountants who register/use twitter on this list. Still less than 500 and probably only 100 still using it 3 months after registering:<br />http://twitter.com/#!/BookMarkLee/uk-tax-and-accountants/membersMark Leehttp://twitter.com/BookMarkLeenoreply@blogger.comtag:blogger.com,1999:blog-313427840293019864.post-64948271648841867932011-03-24T11:03:46.706+00:002011-03-24T11:03:46.706+00:00The typical reaction you received was pretty much ...The typical reaction you received was pretty much as I would have predicted Robert. We talked about this during Netski 2011 as I too have found a reluctance among accountants to invest in developing their businesses.<br /><br />I understand the reasons for this, having worked in and with the profession for many years. Accountants are very different to solicitors and other professional advisers in this regard. Anyone who assumes otherwise will be disappointed.<br /><br />Of course there are exceptions to the rule but they are, in my experience, a minority. It can take time to find them. In the meantime anyone thinking of focusing on accountants has to consider whether it is worth the effort. Whilst many accountants could benefit from the advice you offer, there may be other, more willing, audiences that are easier to secure.Mark Leehttp://twitter.com/BookMarkLeenoreply@blogger.com