Wednesday, 16 February 2011

How To Keep Customers For Life. How?



Any initiative to put the ‘customers first’ must be underpinned by the following assumptions:
  1. Reward them – make it feel good to do business with you; let them know what great service they are getting
  2. Forget about selling – people love to buy; they hate to be sold at!
  3. People only buy good feelings and solutions to problems
  4. Keep asking: ‘What’s the unmet need?’, ‘How are we doing?’, ‘How can we do better?’
Who said 'Customer Is King'?
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9 comments:

  1. Ian16 February, 2011 12:00

    I believe that Robert Craven said it!

    Ian

    ReplyDelete
  2. Anonymous18 February, 2011 13:47

    Forget abouit selling. Agree with that one.

    Loiuse D

    ReplyDelete
  3. Paul26 February, 2011 08:06

    stay open. stay customer focused. be happy, make people want to come to you. don't grumble
    Paul

    ReplyDelete
  4. Colin08 March, 2011 06:29

    What became of the UK's Customer First innitiative? Sunk without trace? Not a priority in a recession?

    ReplyDelete
  5. Paul10 March, 2011 10:07

    stay open. stay customer focused. be happy, make people want to come to you. don't grumble
    Paul

    ReplyDelete
  6. Ian10 March, 2011 10:07

    I believe that Robert Craven said it!

    Ian

    ReplyDelete
  7. Robert Craven11 March, 2011 12:44

    Customer First is still going although they seem to have been quieter in recent months. Or that could just be an illusion...
    http://www.customerfirst.org/

    ReplyDelete
  8. Eric15 March, 2011 09:26

    CUSTOMER IS KING - dumb statement. too simplistic.

    ReplyDelete
  9. Carol15 August, 2011 09:26

    Eric - you are wrong. Sweet article.

    ReplyDelete