Any initiative to put the 'customers first' must be underpinned by the following assumptions:
- Reward them – make it feel good to do business with you; let them know what great service they are getting
- Forget about selling – people love to buy; they hate to be sold at!
- People only buy good feelings and solutions to problems
- Keep asking: "What's the unmet need?", "How are we doing?", "How can we do better?".
Is this in Customers Are Kings book? Available in Europe?
ReplyDeleteThe book is called Customer Is King (with a Foreword by Richard Branson). yes it comes from there.
ReplyDeleteSpecial Editions printed/translated in
* USA
* India
* Turkey
* Brazil
* Spain
* China.
http://www.robertcraven.co.uk/customer-is-king-book.php
Not your most complete blog posting on the subject.
ReplyDeleteOthers are more worthwhile. Or is it a filler while you are on your hols?
Andrew
On but it is also about so much more than just ticking boxes. It is about the passion and drive behind the business. We are not sausage machines but living, breathing entities with personalities.
ReplyDeleteJulie
Not a filler but yes, adapted from an earlier article.
ReplyDeleteI repeat, "the trick is to put the customer first".
ReplyDeleteThe principle is simple bit so difficult to put into practice.
ReplyDeleteThis is what we all strive to do.
ReplyDeleteD = Debbie from Barclays?
ReplyDeleteA precursor to Real Facts as presented at Latmier Place?
ReplyDeleteYes, in some senses this is a precursor to the Real Facts presentation at Latimer Place.
ReplyDeleteMore socialist bollocks!
ReplyDeleteActually "No!".
ReplyDeletePlain common business sense. If you can't see that then I would have to lower myself to the level of your language!
Pat
Actually "No!".
ReplyDeletePlain common business sense. If you can't see that then I would have to lower myself to the level of your language!
Pat
D = Debbie from Barclays?
ReplyDeleteThe principle is simple bit so difficult to put into practice.
ReplyDelete