Friday, 10 October 2008

Bright Marketing Manifesto - better/different



If there’s a choice between being better or different then different wins every time – Ideally you should be different and better.

RELEVANT LINKS
Bright Marketing - the book

2 comments:

  1. And even more ideally your leads, prospects and clients know exactly why you are different and better.

    That only happens when you're 'out there' - as an excellent blog post by a friend of mine (a different and better accountant!) can tell you:
    http://bizrichard.com/blog/?p=76

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